Tag: marketing

A practical guide to GTM triggers, how they work, and Javascript alternatives if you can't use Google Tag Manager. Meant for both non-developers and developers.

A guide on implementing internal traffic filtering in analytics, as well as blocking tracking and ads for internal employees using IP addresses and/or cookies.

Tool for generating a regular expression (Regex) custom filter to match against multiple IP addresses at the same time, such as for Google Analytics.

Click the image above to see how I successfully managed a student team in an electronic marketing class and led us to rank #1 overall in an online marketing simulation competition. I also managed to increase ROI to more than double its original amount, decrease cost-per-action to less than half, and boost our conversion ratio from 7.6% to 13.54%.