Marketing Dashboards

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    This Project is over a year old (first published about 6 years ago). As such, please keep in mind that some of the information may no longer be accurate, best practice, or a reflection of how I would approach the same thing today.
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    Date Posted:
    Nov. 18, 2017
It seems like every day there is a new dashboard / BI (Business Intelligence) / reporting / widget platform arriving, and it can be daunting to keep track of and compare them. Recently, I started organizing a spreadsheet to keep track of the major reporting dashboard offerings, and this is the result of that work. I’ve embedded the entire Google Sheets comparison doc below, but the formatting is a bit funky with embeds, so if you want a better view, just visit the actual doc here.
With the shift from traditional media marketing (newspapers, print, etc) to digital marketing (especially data-driving digital marketing), more and more data has been flowing out of campaigns, but not necessarily into the proper funnels. Data about performance, data about spend, and even data about operational procedures that were required to launch the campaign all get shot out of various APIs, manual CSV exports, and aggregators. Finding a platform that can ingest this data to produce pleasant looking client facing automated reports, and/or insights for internal operations can be a daunting task. Hopefully this page can help. By no means is it 100% comprehensive or representative of everything that is out there, but it covers most of the big ones (Google Data Studio, Power BI, Tableau), as well as some of the small(er) guys like Cyfe, Looker, and ReportGarden. If anything, hopefully this can help marketers as a starting point for quickly identifying which dashboard platforms are outside the scope of their needs, and which ones they should invest more time in researching and scheduling demos with. If you are upset that your favorite reporting dashboard / BI tool is not on this list, feel free to drop me a line, and I’ll take a look and add it if I think it meets the basic criteria. You can even use this easy to fill out form to submit a suggestion.

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